Advertising Campaign for the LEGO Brand
Part of the requirements as a senior is the Thesis. I came up with this advertising campaign for LEGO to recapture its market.
Proposal
The primary objective of the campaign is to convince the target market of the benefits of the LEGO brand and its image as the brand that serves as partners of parents in honing up the wellness and growth of the children. Meanwhile, this campaign also aims to change the primary target market's (parents) perception of the "convenience" and "benefits" electronic games offer. The proposition will start with Growth to persuade the target to consider LEGO in buying toys and later be reassured that their purchase was the right one by showing them the Safety it also offers.
Proposal
The primary objective of the campaign is to convince the target market of the benefits of the LEGO brand and its image as the brand that serves as partners of parents in honing up the wellness and growth of the children. Meanwhile, this campaign also aims to change the primary target market's (parents) perception of the "convenience" and "benefits" electronic games offer. The proposition will start with Growth to persuade the target to consider LEGO in buying toys and later be reassured that their purchase was the right one by showing them the Safety it also offers.
